Abagabo bambara inkweto - Ibiteganijwe muri 2026

1) Imbaraga za Macro zitwara 2026

A. Kuramba bihinduka ibyingenzi - ibikoresho & umuzenguruko

Abakinnyi bakomeye barimo kwihutisha ibikoresho birambye nibikorwa bizenguruka-aho kubifata nka PR. Tegereza ibikoresho bitunganijwe neza kandi bishingiye kuri bio kugaragara bitari mumirongo yimikorere gusa ahubwo no mubuzima ndetse na siporo yimyambarire. Nike na adidas bashyizeho gahunda yimyaka myinshi itera izo mpinduka kuva mubitekerezo kugera ku ntera, bityo muri 2026 ibikoresho "birambye" bizaba igipimo cyo kugura kubakoresha benshi. (Nike.com)

B. Kubyutsa umurage & retro ikora ubwiza

Ibyifuzo byo gusubiramo ububiko hamwe na "90s / 00s" biruka silhouettes bigumaho. Ibicuruzwa byacukuye kataloge yinyuma kandi bigakora imico-shimikiro yimikino (umukino, umuziki, icyubahiro cyakarere), ibyo bigatuma ibyifuzo bikenerwa cyane kubitonyanga byingenzi hamwe nibice byegeranya. Reissues izakomeza kuba umushoferi mukuru wibihimbano no kugurisha agaciro. (GQ)

C. Imyambarire / yimyambarire x imyenda yimikino

Amazu yimyambarire yimyambarire hamwe nabashushanyo ba premium baraguka mubikorwa bya siporo kandi bakorana na label ya siporo. Ibi bihindura umurongo uri hagati yimyambarire yimyambarire nimyidagaduro, bigatuma ibiciro bizamuka kuri "siporo yimyambarire" mugihe wagura uburyo bushoboka (urugero, imvange ya ballerina-sneaker, couture irangiza kumiterere). (Miu Miu)

D. Umuryango, ubucuruzi butaziguye & abanyamuryango

Ibicuruzwa bishora imari muri D2C ecosystems, abanyamuryango, hamwe nubunararibonye bwo gufunga abakiriya namakuru - ingingo, kwinjira hakiri kare, hamwe no gutangiza akarere bizakomera. adidas nabandi bakomeje guteza imbere club / ubudahemuka ubukanishi murwego rwo gusunika. (Itsinda rya adidas)

2) Silhouettes & stylistic predictions for 2026

Abiruka neza retro: imyirondoro yoroheje hamwe nubuhanga bugezweho bwo guhumuriza - abakuze "umurage" bakuze bambara buri munsi. (Luisaviaroma)

Chunky Hybride igumaho ariko ihindagurika: urubuga hamwe no gukabya midsoles iragumaho, ariko ibikoresho nuburyo bigenda bisukurwa kandi byoroshye.

Abatoza batoya tekinike.

Siporo-luxe ballerina / riser silhouettes: kwambukiranya ibishushanyo bivanga ballet-tekinike hamwe na siporo - ingaruka zo guhaguruka zikomeza kuva mumazu yimyambarire. (Ikinyamakuru CRASH)

Ibara / ubuso bugenda: kutabogama kwa tone (ibuye, ibihumyo, karamel), ibyuma bishya byongeye kubiruka mumujyi, hamwe na palette ya nostalgic ibihe (paste yahinduwe na 90 ya 90).

3) Ibikoresho & tekinoroji yo kureba

Ibipimo byongeye gukoreshwa. Nike na adidas bapima izi gahunda. (Nike.com)

Ifuro ryoroheje + binder-idafite kubakakugabanya imyanda n'uburemere.

Hybrid outsolesibyo guhuza gukurura siporo hamwe ninzira nziza-yo kwisiga.

4) Ifoto yerekana ibicuruzwa (Miu Miu, Nike, adidas, FILA, Reebok)

Nike

Icyo ugomba gutegereza: gukomeza gushimangira ibikoresho birambye + igishushanyo mboneramubuzima bwose no mubikorwa bitandukanye, umurage uhoraho wa Yorodani na Nike bikomeza gusakuza, kandi nubundi bushakashatsi bwakozwe mubitonyanga-by-abaguzi no guhuza abanyamuryango (Kwimukira kuri Zeru bikomeza kuvugwa). Kuruhande rwa silhouette, Nike izaringaniza abiruka mububiko hamwe nibikorwa byiza cyane hamwe nimyambarire-imbere. (Nike.com)

Ingero:Igipimo cya Nike kizateza imbere tekinoroji irambye mu biciro rusange; tegereza kopi nyinshi ziva mubanywanyi.

adidas

Icyo ugomba gutegereza: adidas izakanda ku buryo burambye hamwe nubushakashatsi bwibikoresho (recycled polyester, mycelium prototypes) mugihe gikomeza imbaraga kuri siloettes ya kera (Stan Smith, Samba, abiruka retro). Gahunda yibikorwa bya marike kugeza 2025-26 ishimangira kwizerwa no guhanga ibicuruzwa, kandi adidas izashingira kubanyamuryango / uburambe kugirango igumane abakiriya. (Ad Adidas yemewe〗)

Ingero:adidas irashobora guhuza ububiko bwububiko hamwe nibisabwa biramba - bikurura abakiriya babizi bagishaka kugaragara.

Miu Miu

Icyo ugomba gutegereza: Miu Miu azakomeza gusunika kwambukainkweto zisobanura imiterere yimikino ngororamubiri hamwe na couture ibisobanuro - tekereza ibikoresho bihebuje, kurangiza imitako, hamwe nubufatanye bugezweho (bafatanije na siporo / siporo nziza ya siporo). Ubufatanye busubiramo ububiko bwimikino ya silhouettes mubice bikinisha bikinisha bizakomeza Miu Miu mubiganiro byimyambarire. (Miu Miu)

Ingero:Miu Miu hamwe namazu asa nayo azakenera inkweto za "kwambara" - ASP zo hejuru hamwe n’umusaruro muke ugenda ugura abaguzi berekana imideli.

Reebok

Icyo ugomba gutegereza: gukomeza kuvugurura imiterere yububiko (Club C, Pump, Classic Nylon), gukorana kenshi, hamwe nibitonyanga bijyanye numuco (imikino, umuziki, umurage waho). Reebok yegamiye kuri retro yo kuvuga inkuru hamwe no gutunganya amakarito kugirango agarure umuco. (GQ)

Ingero:Reebok azaba umukinnyi wingenzi mugice cya nostalgia / retro kandi azinjiza amafaranga binyuze muri capsule ibitonyanga nubufatanye.

UMURONGO

Icyo ugomba gutegereza: FILA izakomeza kubyaza umusaruro ubufatanye bwa "kaminuza / retro" bwiza kandi butoranya; abayobozi bashinzwe guhanga uturere bazakomeza gusobanura ububiko bwikirango kumasoko yimyambarire nimyambarire. Ibihe bya FILA byegeranijwe (FW / SS) bizagaragaza tennis ya retro hamwe na silhouettes ikora ihuza amasoko yimyambarire. (Kurenza urugero)

Ingero:FILA izaba igiye kumyambarire ya retro yimyenda ihendutse ikunzwe na Gen Z hamwe nabacuruzi bakomeye.

5) Ingaruka zubucuruzi & gucuruza muri 2026

Gutegura ibicuruzwa:ibirango ninganda bigomba guteganya SKU zo hejuru hamwe na recycled / bio-material ihitamo kandi igakomeza umurongo wumurage wongeyeho umurongo ugana imbere.

Igiciro:Premium ntarengwa ikora (lux + collabs) izakomeza ASP yo hejuru, mugihe imirongo nyamukuru irambye izakenera ibiciro neza.

Kwamamaza & Ibitonyanga:komatanya abanyamuryango perks, inkuru yihariye yakarere, hamwe na capsule yasohotse igihe kugirango habeho ubuke nubudahemuka.

Umusaruro:abatanga isoko bagomba kwitegura guhinduka kubintu (fibre yongeye gukoreshwa, bio-uruhu) hamwe no gukurikiranwa gukomeye / kuranga ibisabwa.

6) Ibintu bitanu byahanuwe muri 2026 (bigufi & punchy)

Ibisabwa "Kuramba" bihinduka imigabane: abaguzi biteze ibintu bitunganijwe neza kandi biva mu mucyo. (Nike.com)

Archive yiruka na 90s reissues ikomeje kuganza ibitonyanga, ariko hamwe nuburyo bworoshye, bubaka icyatsi. (GQ)

Amazu meza yagura siporo yimyenda(premium irangiza kuri siporo ya siporo), kongera isoko ryambukiranya. (Ikinyamakuru CRASH)

Uturere tugabanutse. (Houston Chronicle)

D2C & uburambe bwabanyamuryango burakomera, hamwe no kubona gusa ibitonyanga n'imirongo irambye yibicuruzwa byasunitswe na porogaramu ziranga. (Itsinda rya adidas)

7) Impanuro zihuse kubatanga / ibirango

Gushora mubikoresho R&D.

Tanga SKUs: umurage usanzwe ukora + premium moda variants ukoresheje kimwe cya nyuma kugirango ugenzure ibiciro byibikoresho.

Igishushanyo mbonera no gusana: gukosora bito cyangwa gusimbuza insole byongerera ubuzima ibicuruzwa no kwiyambaza abakiriya bangiza ibidukikije.

Shyigikira imipaka-yo kwitegura: ubushobozi-buto, ubushobozi bwo gupakira, hamwe no guhinduka byihuse kubikorwa bya capsule.

Kwishyira hamwe kwabanyamuryango: fasha abaguzi kumva uburyo bwo gukoresha ibice byabanyamuryango, gusohora kwakarere, hamwe na D2C ibikoresho.

Kwerekana

Nike - kuramba no kwimukira kuri gahunda ya Zeru. (Nike.com)

adidas - gahunda zirambye hamwe na “Gutunga umukino” kugeza 2025. (Ad Adidas yemewe〗)

Ikinyamakuru LVR - inkweto zerekana kugwa / Itumba 2025-26 (ibimenyetso byerekana). (Luisaviaroma)

Miu Miu x Impirimbanyi Nshya / Miu Miu yegeranya inkweto (yerekana imideli-inzu yambukiranya). (Miu Miu)

Reebok & archive / ibikorwa bya collab (PlayStation ya vuba & ububyutse bwumurage). (GQ)

Ubukangurambaga bwibihe bya FILA nubufatanye bwabashushanyije. (Kurenza urugero)