Ibyerekeye inkweto z'abagabo — Iteganyagihe rya 2026

1) Imbaraga za Macro ziyobora 2026

A. Kuramba biba ibanze — ibikoresho n'uruziga

Abakinnyi banini barimo kwihutisha ibikoresho birambye n'ibikorwa byo gushushanya uruziga aho kubifata nk'ibijyanye n'ubuzima bw'umuntu. Tega ko ibikoresho bishobora kongera gukoreshwa kandi bishingiye ku binyabuzima bitagaragara gusa mu mikorere ahubwo no mu buzima n'imyenda y'inkweto ihenze. Nike na adidas bashyizeho gahunda z'imyaka myinshi zituma izi mpinduka ziva ku gipimo kimwe zijya ku kindi, bityo mu 2026 ibikoresho "birambye" bizaba ari cyo gipimo cyo kugura ku baguzi benshi. (Nike.com)

B. Kuvugurura amateka n'ubwiza bwo kwiruka mu bihe bya kera

Inyota yo kongera gusohora inyandiko mu bubiko n'ibishushanyo mbonera bya "90/00s" irakomeje. Ibigo bicukura ibitabo byabyo by'inyuma kandi bigashyiraho uburyo bwo kwiruka bushingiye ku muco (imikino, umuziki, icyubahiro cy'akarere), ibi bigatuma abantu benshi bakenera ibikoresho bigezweho ndetse n'ibicuruzwa bikurura. Gusubiramo inyandiko bizakomeza kuba ikintu gikomeye gituma abantu barushaho kwishimira no kongera kugurisha. (GQ)

C. Imyambarire / imyambaro ya siporo ya x igezweho

Amazu y’imideli ihenze n’abashushanya imyenda ihenze barimo kwagura imiterere y’inkweto z’akataraboneka no gukorana n’ibigo by’imikino. Ibi bigabanya itandukaniro riri hagati y’imyenda y’akataraboneka n’iy’imikino, bikongera ibiciro by’inkweto z’imideli mu gihe byagura amahirwe yo kwisiga (urugero: imyenda y’inkweto za ballerina-sneaker, irangi rya couture ku miterere yo kwiruka).Miu Miu)

D. Umuryango, ubucuruzi butaziguye n'ubunyamuryango

Ibigo birimo gushora imari mu miterere y’ikoranabuhanga rya D2C, abanyamuryango, no kugabanuka kw’uburambe kugira ngo abakiriya n’amakuru bikingire - amanota, uburyo bwo kubona amakuru hakiri kare, no gutangiza ibikorwa mu turere biziyongera. Adidas n’abandi bakomeje guteza imbere imikorere y’amashyirahamwe/ubudakemwa nk'igice cy’iyo ntego. (Itsinda rya Adidas)

2) Ibishushanyo mbonera n'ibishushanyo mbonera bya 2026

Abakinnyi ba kera banonosoye: imiterere yoroshye hamwe n'ikoranabuhanga rigezweho ryo kwidagadura — ni ubwoko bw'imyenda ya kera ikoreshwa mu kwambara buri munsi. (Luisaviaroma)

Imbuto zivanze zigumaho ariko zirahinduka: platforms n'imisozo yo hagati ikabije birakomeje, ariko ibikoresho n'imiterere birushaho kuba byiza kandi byoroshye.

Abatoza bato ba tekiniki: inkweto zisukuye, zidafite isura nziza kandi zigaragara neza nubwo zifite imiterere ya tekiniki (tekereza ku myenda ihenze, uduce duto tw’imyambaro, imitako y’amabara).

Imitako ya Sport-luxe ballerina/riser silhouettes: imiterere ya crossover ivanga imiterere ya ballet na sneakers — ingaruka z'inzira zikomeje kuva mu mazu ndangamico. (Ikinyamakuru CRASH)

Ibara / imiterere y'ubuso: amabara atagira imiterere (ibuye, ibihumyo, karameli), imiterere y'icyuma nshya ku bantu bakina umujyi, hamwe n'amabara y'ibihe byashize (amabara y'umweru adasobanutse n'amabara y'imyaka ya za 90).

3) Ibikoresho n'ikoranabuhanga byo kureba

Ibikubiye mu bipimo byasubiwemo(poliyester yasubiwemo, pulasitiki yo mu nyanja) n'ibindi bikoresho by'uruhu bikomoka ku binyabuzima/mycelium. Nike na adidas biri kunoza izi gahunda. (Nike.com)

Ifuro ryoroheje + imiterere idakoresha ibyuma bifungakugabanya imyanda n'uburemere.

Imisozo y'imbere ya Hybridbihuza imbaraga zo gukora siporo n'uburyo bwo kwisiga mu muhanda.

4) Ifoto y'ikirango ku kindi (Miu Miu, Nike, adidas, FILA, Reebok)

Nike

Icyo wakwitega: gukomeza gushyira imbaraga kuri ibikoresho birambye + igishushanyo mbonera cy'uruzigamu mibereho no mu mikorere itandukanye, urujya n'uruza rw'imyambarire ya Jordan na Nike rukomeza gukurura abantu, ndetse n'ibindi bigeragezo mu kugabanuka kw'abaguzi no kugabanya abanyamuryango (Move to Zero iracyari inkuru y'ingenzi). Ku bijyanye n'imiterere y'imyambarire, Nike izahuza abakina mu bubiko n'abakina mu buryo bworoshye hamwe n'imikoranire myiza hagati y'imideli. (Nike.com)

Ingaruka:Igipimo cya Nike kizatuma ikoranabuhanga rirambye rigera ku giciro rusange; tegereza ko hari byinshi abantu benshi babyigana bazana.

adidas

Icyo umuntu yiteze: Adidas izakoresha uburyo bwo kugerageza ibintu birambye no kugerageza ibikoresho (polyester isubijwemo, mycelium prototypes) mu gihe izakomeza gukoresha imiterere ya kera (Stan Smith, Samba, retro runners). Gahunda z'ingenzi z'iki kigo kugeza mu 2025-26 zishimangira icyizere n'udushya mu bicuruzwa, kandi Adidas izifashisha abanyamuryango/uburambe kugira ngo igumane abakiriya. (〖Adidas zemewe〗)

Ingaruka:Adidas ishobora guhuza ubwiza bw'ububiko n'ibivugwa ko bizakomeza kubaho - bikurura abaguzi babizi neza bagishaka ubwiza budasanzwe.

Miu Miu

Icyo wakwitega: Miu Miu izakomeza gushyira imbaraga mu iterambere uburyo bwo kuzenguruka mu by'akatarabonekaInkweto zo mu bwoko bwa sports zihindura imiterere ya siporo zikoresheje ibisobanuro birambuye by'imideli - tekereza ku bikoresho byiza, imitako, n'imikoranire igezweho (baherutse gukorana n'ubwiza bw'inkweto n'imikino). Imikoranire ihuza imiterere y'imikino yo mu bubiko mu bice by'ubukorikori bizafasha Miu Miu gukomeza kuganira ku mideli. (Miu Miu)

Ingaruka:Miu Miu n'izindi nzu zisa nazo bizatera gukenera inkweto “zambaye neza” — zikozwe neza cyane kandi zigatanga umusaruro muke, bigatuma abaguzi b'imideli barushaho kugaragara.

Reebok

Icyo umuntu yiteze: gukomeza kuvugurura imiterere y’ububiko (Club C, Pump, Classic Nylon), imikoranire ihoraho, n’insanganyamatsiko zijyanye n’umuco (imikino, umuziki, umurage w’aho). Reebok yagiye ikoresha uburyo bwo kuvuga inkuru za kera no gukorana n’abandi kugira ngo yongere kugira agaciro k’umuco. (GQ)

Ingaruka:Reebok izaba umukinnyi ukomeye mu gice cyo kwibuka no kwibuka ibintu bya kera kandi ikazabyaza umusaruro binyuze mu gutera inkunga no gukorana n'abandi.

UMURONGO

Icyo wakwitega: FILA izakomeza kubyaza umusaruro ubufatanye bwa "college/retro" n'ubw'abashushanya batoranijwe; abayobozi b'ubuhanzi bo mu turere bazakomeza gusobanura bundi bushya ububiko bw'ikirango ku masoko yo mu mihanda no mu mideli. Icyegeranyo cya FILA cy'ibihe (FW/SS) kizagaragaza tennis ya kera n'imiterere yo kwiruka ijyanye n'amasoko y'imideli. (Ubuhanga bwo hejuru)

Ingaruka:FILA izaba isoko y'inkweto za retro zihendutse kandi zikoresha imideli, zikunzwe cyane n'aba Gen Z n'abacuruzi bakomeye.

5) Ingaruka ku bucuruzi n'ubucuruzi mu 2026

Guteganya umusaruro:Ibigo n'inganda bigomba guteganya SKU nini zifite amahitamo yo kongera gukoreshwa/ibikoresho bya bio-material kandi zigakomeza umurongo gakondo hamwe n'umurongo ujyanye n'imideli.

Ibiciro:Gukoresha uburyo bworoshye bwo gukora (ubukire + gukorana) bizagumana uburyo bwo gukora bwa ASP bwinshi, mu gihe imiyoboro isanzwe ihoraho izasaba ko ibiciro birushaho kuba byiza.

Kwamamaza no kugabanuka:guhuza inyungu z'abanyamuryango, inkuru zijyanye n'akarere, n'ibisohoka bya capsule ku gihe kugira ngo habeho ibura n'ubudahemuka.

Umusaruro:Abatanga ibicuruzwa bagomba kwitegura ihindagurika ry’ibikoresho (imigozi isubirwamo, uruhu rw’ibinyabuzima) hamwe n’ibisabwa mu gukurikirana no gushyira ibirango mu buryo buhamye.

6) Ibyahanuwe bitanu bifatika bya 2026 (bigufi kandi biremereye)

Ibirego by' "Kubungabunga ibidukikije" byahindutse imbogamizi ku meza: abaguzi biteze ko ibikubiye mu nyandiko bishobora kongera gukoreshwa no kubona amakuru anyuze mu mucyo. (Nike.com)

Abakinnyi ba Archive n'abasubiwemo mu myaka ya za 90 bakomeje kugabanuka cyane, ariko hamwe n'imiterere yoroheje kandi y'icyatsi kibisi. (GQ)

Amazu meza yongerera ubwiza ubwoko butandukanye bw'inkweto(Imyambarire igezweho ku miterere ya siporo), byongera isoko ry’imyambarire. (Ikinyamakuru CRASH)

Kugabanuka ku rugero rw'akarere(ishingiye ku mijyi, ishingiye ku muco) izakura — ibirango bikoresha inkuru zo mu gace runaka kugira ngo bitere imbere abantu benshi. (Inkuru ya Houston)

Ubunararibonye bwa D2C n'ubunyamuryango burushaho kwiyongera, hamwe n'uburyo bwo kubona ibicuruzwa bishya n'imirongo y'ibicuruzwa birambye binyuze muri porogaramu z'ikirango. (Itsinda rya Adidas)

7) Inama zihuse ku bacuruzi/ibirango

Shora imari mu bushakashatsi n'iterambere by'ibanze(ibivangwa byasubiwemo, uruhu rushya) no gukurikirana inyandiko — abaguzi bazasaba icyemezo.

Tanga SKU z'icyiciro: ikoreshwa ry’ibicuruzwa bisanzwe + ubwoko bw’imideli igezweho ikoresha kimwe cya nyuma mu kugenzura ikiguzi cy’ibikoresho.

Igishushanyo mbonera cyo gusana no gukoresha modularity: udupira duto cyangwa udupira two gusimbuza twongera igihe cyo gukora ibicuruzwa no gukurura abakiriya bashinzwe ibidukikije.

Gushyigikira ubufatanye buke: ubushobozi buke, gupakira neza, no guhindura vuba imishinga ya capsule.

Guhuza amakuru n'ubunyamuryango: fasha abaguzi gusobanukirwa uburyo bwo gukoresha inyungu z'ubunyamuryango, ibicuruzwa byihariye by'akarere, n'ibikoresho bya D2C.

Incamake

Nike — gahunda yo gukomeza ubuzima no kwimuka kuri zero. (Nike.com)

adidas — gahunda zo kubungabunga ibidukikije na gahunda ya "Gutunga umukino" kugeza mu 2025. (〖Adidas zemewe〗)

Ikinyamakuru LVR — inkweto zigezweho zo mu gihe cy'impeshyi/itumba 2025–26 (ibimenyetso by'impinduka). (Luisaviaroma)

Ikusanyirizo ry'inkweto za Miu Miu x New Balance / Miu Miu (rigaragaza imiterere y'imyambaro). (Miu Miu)

Reebok & ibikorwa byo kubika no gukorana (PlayStation iherutse no kuvugurura umurage). (GQ)

Ubukangurambaga bw'ibihe bya FILA n'ubufatanye bw'abashushanya. (Ubuhanga bwo hejuru)